What this site collects.

This is a one-person consulting practice, not a software company. The short version: the only personal information collected is what you type into the contact form, and it is used to reply to you.

What is collected

Through the contact form: your name, email address, and optionally your company and revenue range, plus whatever you write in the message. These are stored in a private database and used to respond to your enquiry and to keep a record of the conversation.

Automatically: standard server logs kept by the hosting provider, which include IP address, browser type and the pages requested. These are used for security and reliability, not for profiling.

What is not collected

• No advertising or cross-site tracking of any kind
• No third-party analytics scripts, and no cookies are set for visitors to this site
• Fonts are served from this domain rather than a font CDN, so loading a page does not tell anyone else you were here
• No data is sold, rented or shared for marketing

Who processes it

The site is hosted on Vercel, which processes requests and keeps server logs. If email is configured, enquiry notifications are sent through an email provider. Those are the only third parties involved, and each only sees what is necessary to do its job.

How long it is kept

Enquiries are kept while they are commercially relevant and deleted on request. Client records and invoices are kept for as long as tax and accounting rules require, which in the United States is generally seven years.

Your choices

Email hello@theorydemand.com to ask what is held about you, to correct it, or to have it deleted. There is no form and no process, just one person reading the message.

California residents have rights under the CCPA where it applies. This practice falls well under the thresholds that trigger its full obligations, but the requests above are honoured regardless.

Changes

If this policy changes, the date at the top changes with it. There is no archive of previous versions; ask if you need one.